On April 27, 28 and 29, Inman pitted man (broker) v. machine (robot) to determine which was better at targeting buyer preferences.
The bot won the top spot -- the buyer's favorite home -- all three days (check out the entire article, here).
So, what is the larger implication? While technology is certainly enabling the consumer to come to the table from a more educated standpoint, there are clearly limitations to what this new technology can do. Zillow, Trulia and StreetEasy will help you find homes or list your own, and Homestat may even let you appraise it, but neither offers years of experience, localized knowledge, and an understanding of the market trends wrapped in one simple platform.
Not to say that technology and software won't continue to make the case for brokerless transactions in the future, but if you asked me today, I'm going with the experts (assisted by this technology) hands down.
To illustrate, l leave you with this:
What if you were going on a trip and you were offered the opportunity to fly on two different airplanes? The first is flown by an experienced pilot being paid to do so; the second has no pilot, but you are allowed to fly it yourself. If you choose the airplane without the pilot, you'll get to download a free app that can tell you everything you need to know about flying.
Which one do you want for your journey?
Fly safely, my friends.